The wave of new auto brands entering the Australian market doesn't appear to be slowing down any time soon.

Volkswagen is in the process of bringing back the Scout brand, which will offer a range of electrified off-road utes and SUVs inspired by models produced by International Harvester between 1961 and 1980.

Speaking to Australian journalists at the Munich motor show this week, Scout's global CEO Scott Keogh confirmed the Australian market is part of the Volkswagen Group-owned automaker's future.

Mr Keogh said he was well aware of the sales potential the Australian market presents for Scout, but local buyers could be waiting for some time given the brand will first be launched in the US and Canada in 2027.

"We want to nail America and Canada. Those will be our first markets and th

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