Local leaders have spent decades talking about the need to diversify the Southern Nevada’s economy. The collective concern over the recent dip in tourism shows they haven’t succeeded.

Las Vegas didn’t have its best summer. Visitation dropped 11.3 percent in June and was down 12 percent in July . So far this year, visitor volume has dropped 8 percent. That doesn’t mean the bottom has fallen out of the local economy. Gaming revenue remains strong. But clearly something needs to be done.

The Las Vegas Convention and Visitors Authority isn’t sitting idly by. It recently unveiled its “Welcome to Fabulous Las Vegas” campaign. It kicked off with an ad showcasing the city. The ad’s production values are high. It highlights many of Las Vegas’ compelling entertainment options. It tested highly wit

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