The new campaign is meant to convey to the world Ford's shift from a product-first to a human-first company that emphasizes aspects of Ford beyond its vehicles.

Ford is launching 'Ready, Set, Ford' first in the U.S. with the majority of its other markets getting it by the fourth quarter and it will be live across the globe by the first quarter 2026.

For the first time since 2012, Ford Motor Co. is launching a new global brand marketing campaign intended to stretch beyond just promoting its vehicles to also show the world how Ford, as a company, puts community and customers first.

The campaign, called "Ready, Set, Ford ," will start in the United States with a 60-second spot called " Anthem " to air on television and other places starting Sept. 10.

The spot features a series of acti

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