FILE PHOTO: A view shows a Novo Nordisk sign outside their office in Bagsvaerd, on the outskirts of Copenhagen, Denmark, July 14, 2025. REUTERS/Tom Little/File Photo
FILE PHOTO: Boxes of Novo Nordisk's weight-loss drug Wegovy are shown in this photo illustration in Oslo, Norway, November 21, 2023. REUTERS/Victoria Klesty/Illustration/File Photo

By Louise Rasmussen

COPENHAGEN (Reuters) - Novo Nordisk, the maker of blockbuster weight-loss drug Wegovy, will cut 9,000 jobs or 11.5% of its workforce in a restructuring to save some $1.3 billion annually, as it battles rising pressure from U.S. rival Eli Lilly.

Novo, which was at one point last year Europe's most valuable listed company, is facing a pivotal moment as Wegovy and its diabetes treatments Ozempic lose market share and sales growth slows, especially in the United States.

The overhaul will simplify the company, improve the speed of decision-making, and reallocate resources towards growth opportunities, the company said in a statement on Wednesday.

"Our markets are evolving, particularly in obesity, as it has become more competitive and consumer-driven. Our company must evolve as well," CEO Mike Doustdar, who only took the helm last month, said in the statement.

"This means instilling an increased performance-based culture, deploying our resources ever more effectively, and prioritising investment where it will have the most impact – behind our leading therapy areas," he added.

Nordnet analyst Per Hansen said he expected Novo shares to react positively on the news.

"The savings plan is tough, natural, and very necessary at the same time," Hansen said. "Mike Doustdar needs to clear the decks so that Novo can move forward."

Novo will report one-off restructuring costs of 9 billion Danish crowns in the third quarter, including impairment charges, but also expects 1 billion crowns of savings in the fourth quarter, it said.

It expects annual savings of 8 billion crowns.

Novo, which currently has a global workforce of 78,400, said about 5,000 of the job cuts will be in its native Denmark. The move comes after it implemented a global hiring freeze last month for job roles not critical to its business.

Operating profit growth this year is now expected at between 4% and 10%, down from between 10% and 16% seen last month, changing solely due to the restructuring costs.

"Sometimes the hardest decisions are the right ones for the future we're building. I'm confident that this is the right thing to do for the long-term success of Novo Nordisk," Doustdar said in a post on LinkedIn.

It expects far slower growth this year, in part due to compounders who have been allowed to make copycat medicines based on the same ingredients as Wegovy due to shortages.

Investors in July wiped $70 billion off the drugmaker's market value after Novo issued a profit warning and named company veteran Doustdar as its new CEO.

Its shares have fallen nearly 46% since the start of the year, lowering its market value to about $181 billion as of Tuesday's close. That is far below its peak valuation of around $650 billion last year.

($1 = 6.3724 Danish crowns)

(Reporting by Louise Breusch Rasmussen; Editing by Terje Solsvik, Jamie Freed and Edwina Gibbs)