By Neil J Kanatt and Anshi Sancheti
-U.S. holiday sales are projected to grow at their slowest pace since the pandemic, Deloitte said in a forecast released on Wednesday, as macroeconomic uncertainties weigh on consumer spending.
WHY IT’S IMPORTANT
Holiday shopping is a critical sales driver for retailers, especially amid uncertain demand and persistent inflation, compounded by the lingering effects of U.S. President Donald Trump’s volatile trade policies.
CONTEXT
Retailers, in recent weeks, have issued mixed forecasts heading into the holiday season. Target and Best Buy have maintained their annual forecasts, while Walmart and Macy’s have raised theirs. Toymaker Mattel, however, cut its forecast.
A PwC survey earlier this month predicted the steepest drop in U.S. holiday spending si