Streamer spend on British TV shows comfortably topped $1B last year, according to Pact ’s latest census, with chief John McVay rowing in behind the American giants to accuse Channel 4 of “snarkiness” over the Adolescence row that rocked the Edinburgh TV Festival.
For full-year 2024, streamers invested £850M ($1.15B) in UK series, a 24% rise that broke records during a year that the TV industry experienced what Pact described as “sluggish” overall growth. In 2024, the streamers commissioned the likes of Adolescence, Rivals and further seasons of Slow Horses out of the UK.
At the same time as streamer spend rose, investment in British content from traditional linear networks outside the UK dipped 36% to £279M, meaning that overall commissioning revenue from non-UK players was