Many TikTok posts showing an often-unattainable standard of domestic perfection so UK’s largest bakery brand has launched a spoof range of “beauty products” to highlight the ludicrous expectations Is this picture

Two in three parents feel pressurised to create "picture-perfect" food for their children, leaving 45% battling lunchbox guilt, new research reveals. Seven in ten believe expectations have increased in the last year with 68% blaming social media and 34% pointing the finger specifically at influencer content. ‌

And with #tradwife boasting more than 65 million TikTok posts showing an often-unattainable standard of domestic perfection, it’s perhaps no surprise that UK parents are struggling to keep up. In fact, one in five say they’ve spent more than £15 to make lunches l

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