New York —

As expected, Apple rolled out a bunch of gadget upgrades during its closely watched marketing event on Tuesday. But perhaps the most notable thing about its crisply edited, hour-and-ten-minute propaganda reel was this: Apple went really quiet when it came to artificial intelligence.

The theme of the day was Apple’s bread and butter: hardware. It’s got new AirPods that can translate bilingual conversations in real time, a watch that can monitor your blood pressure and, of course, a skinny phone. There was plenty of hype, to be sure — CEO Tim Cook’s opening monologue heralded the iPhone 17 as “the biggest leap ever for iPhone.”

But not once did an Apple executive grandstand about how their artificial intelligence models would upend the global economy. Heck, they barely talk

See Full Page