Doceree launches its unique AI-powered solution at Fierce Pharma Week 2025, empowering pharma manufactures and marketers with the first-of-its-kind ad format that makes brand reps available to physicians 24/7.

PHILADELPHIA , Sept. 9, 2025 /PRNewswire/ -- Doceree, the only AI-powered operating system for healthcare marketing, today announced the launch of RepTwin , the first AI-powered ad format that transforms healthcare professional (HCP) engagement by making brand representatives virtually available to HCPs anytime, anywhere, within their daily workflows. Announced at Fierce Pharma Week 2025, RepTwin launch unlocks the Conversation Layer, ushering in a new era of HCP-rep engagement.

As access to in-person brand reps continues to decline—65% of physicians now restrict rep acc

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