WEST SPRINGFIELD, Mass. (WWLP) - The Big E fair has pricing guidelines for alcohol and Coca-Cola products to maintain consistency and uniformity throughout the event.

According to the Exhibitor’s Manual, The Big E requires all concessionaires to adhere to set prices when charging our patrons for the following products: • Dasani: $4 • Smartwater: $5 • 20oz Soda: $5 • Powerade: $5 • Tea/Juice: $5 • Body Armor: $7 • Monster: $7 • Fairlife Milk: $7 • Fountain Soda: 20-oz cup is $5, or an equivalent size • Souvenir Cup: $10 with $4 refill

Lemonade vendors are exempt from the souvenir cup policy and may use 16 oz. or 32 oz. generic lemonade cups, but branding on these cups is prohibited.

Alcohol will be served from 10 a.m. to 10 p.m. Monday through Saturday, and from 11 a.

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