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It all started with a slapshot . In 1983, at the tail end of the quartz crisis that saw the mechanical watch industry go into free fall, Japanese electronics brand Casio—with its lead designer, Kikuo Ibe —released the first-ever G-Shock. While not the first tool watch in history, the original G-Shock was an innovator in that it took something as delicate as a watch and packaged it in a silhouette built to withstand anything. Literally, anything. Even a hockey player's slapshot, per the brand's iconic television commercial .
While skeptics saw it and said, "Pfft, yeah right," Casio really did build a tank of a watch. Fo