Over the past few months, Hannah Neeleman — the influencer better known as Ballerina Farm — has been busy expanding her empire. After years of selling direct-to-consumer frozen beef from her 328-acre Utah farm, she and her husband Daniel opened their first roadside farm stand this spring. A few months later, they launched Ballerina Farm’s flagship store , a highly curated rustic market with everything from sourdough starter and butter churners to strawberry whey lemonade .

Yet while the farm stand is close to the family’s home in Kamas, Utah, the Neelemans decided to open their store 20 miles away, in the town of Midway. “We’ve loved Midway since our kids were really little,” Neeleman told KPCW . “It’s just a match made in heaven to be here, because we love this area so much

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