Amazon and Netflix are two of the major competitors in Hollywood’s streaming wars , but in at least one instance, they’re ready to team up.

Amazon will give advertisers the chance to buy up programmatic advertising inventory from Netflix via its demand-side platform, the latest in a series of similar alliances media companies have been striking in recent months. Amazon unveiled a similar agreement with Disney in June , while Netflix unveiled a partnership with Yahoo.

“Our goal is to remove the guesswork for advertisers by making it simple to manage all of their TV planning and buying with Amazon Ads,” said Paul Kotas, senior vice president of Amazon Ads, in a statement.

Such alliances may help as Madison Avenue grapples with a glut of broadband-TV inventory on the market, much

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