Why Is the Marketing for Paul Thomas Anderson’s New Movie So Weird?

Header Image Source: Photo by David Jon/Getty Images for Warner Bros. Pictures

You’re playing Halo on your friend’s XBOX in your college dorm. You keep getting fragged like an absolute n00b. But this time, it’s worse. The person who keeps pwning you isn’t the Master Chief that you’re used to. It’s a blocky man-child in a blue suit that has a scan of Adam Sandler’s face stretched across it. Barry Egan just wiped the floor with you, and Dean Trumbell is right behind him.

You don’t remember the Punch Drunk Love promotion where you could download character skins onto XBOX? What about Daniel Plainview getting added to Grand Theft Auto 4 as a DLC? Nothing? You don’t remember because neither idea makes much sense…

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