Truist Financial Corp. announced Wednesday the naming of its fourth regional president covering the Triad since 2023.

Travis Rhodes, a 26-year veteran with legacy BB&T Corp. and Truist, will be in charge of the North Carolina West markets and based in Charlotte.

Rhodes is a native of Greensboro and graduate of Appalachian State University. He most recently served as president of Truist's Pennsylvania and New Jersey region since 2018.

Truist’s 14-county Triad commercial banking region stretches from Avery and Watauga counties in the west to Alamance County in the east.

However, in September 2023, Truist chose to cover the Triad and Charlotte regions with one president — an early example of the bank’s corporate consolidation and restructuring initiative.

Rhodes replaces Jenna Kelly, who

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