After years of accelerating marketing strategies and driving up prices, luxury houses may now have more to gain by returning to the fundamentals. How? By refocusing on product quality, durability and authenticity — while offering meaningful, experience-driven connections with their customers. These are the key takeaways from EY’s latest “Luxury Client Index 2025” survey, published amid a broader sector slowdown — particularly in crucial markets such as China — and growing disruption caused by U.S. tariffs.

Entitled "Winning Back Aspirational Luxury Clients," the survey polled 1,672 people in 10 countries, including 153 in France. "Sixty-two percent of them said they had given up buying a luxury product last year, not because they couldn't afford it, but because the price–value equation no

See Full Page