Summary • Audi's future Formula 1 team has tapped adidas to sign on as the team's official apparel partner • The pair will create garments for the motorsport team that blend fashion and function and meld both adidas and Audi's respective brand ethos • The first collection of the multi-year partnership is confirmed to release at some point before the 2026 season

As Audi revs up for its entry into formal motorsport with Formula 1, the automotive empire is bringing adidas into the passenger seat as the official partner of the Audi team.

The crux of the multiyear partnership is rooted in apparel, with adidas signing on to outfit the future team. The range is confirmed to be released before the start of the 2026 season, and leans into "clarity and precision," echoing Audi’s new design p

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