Gone are the days of the ultra-matte liquid lipstick. Today, makeup trends are decidedly more radiant, with juicy lip stains leading the charge—offering the allure of a glossy finish, paired with the long-lasting wear of a tint. For many of us, the entry point into beauty was a glitter-flecked, candy-scented lip products—bedazzled, nostalgic, and decidedly Y2K (Hard Candy pun fully intended). Then came the matte makeup movement of the twenty-teens: full-coverage foundations, transfer-proof lipsticks, and a beauty ethos rooted in maximum staying power.

So, why the sudden pendulum swing? Makeup artist Kasey Spickard credits a blend of late-’90s nostalgia (think TLC, Destiny’s Child, and those iconic MAC Lipglasses) alongside the rise of the “clean girl” aesthetic. “Think: skin-forward, Hail

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