Donald Trump is ramping up pressure on drug companies to be more transparent about the risks associated with their prescription products.

In a memorandum signed on Tuesday, the President ordered federal health agencies to enforce existing rules about misleading prescription drug advertisements.

The order falls short of Health and Human Services Secretary Robert F. Kennedy Jr.’s pledge on the campaign trail last year to altogether “ban pharmaceutical advertising on TV” to solve the U.S.’s “chronic disease epidemic,” as part of his “ Make America Healthy Again ” movement. But Kennedy called the order a “historic change” in an interview with Fox News on Tuesday. “In some cases, that might create an advertisement that’s four minutes long,” he said, as companies are required to list o

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