GREENSBORO, N.C. — Downtown Greensboro is about to come alive once again as the North Carolina Folk Festival returns for a three-day celebration of music, food, art, and community. Organizers say this year’s event is bigger than ever — and it’s not just about the performances. The festival is expected to pump $20 to $30 million into the local economy.

A Festival That Brings People Together

The Folk Festival stretches across downtown, from the Depot to the Miriam P. Brenner Children’s Museum and into LeBauer Park. With five main stages and several auxiliary stages , visitors can expect a wide variety of performances representing folk traditions from across the world.

Executive Director Jodee Ruppel says it’s more than just music — it’s about connection.

“Music is community.

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