On Sept.  9, 2025, the Buffalo Bills officially launched a strategic partnership with Maple Leaf Sports & Entertainment (MLSE) aimed at deepening engagement with Canadian football fans and nurturing youth participation in both American and Canadian football.

The celebration of the partnership took place at BMO Field in Toronto, home of the CFL's Toronto Argonauts and Toronto FC and served as a vibrant backdrop for the press event as well as a youth football clinic.

During the event, Bills COO Pete Guelli highlighted the importance of expanding the Bills' fanbase within their Canadian "backyard", citing that an average of 10-15% of Buffalo's Season Ticket Member base are Canadian residents.

"Having a world class city and one of North America's largest less than 100 miles from Buffalo, it

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