Americana music fans stream more music and spend significantly more on it than the average music streaming consumer, according to new research from the Digital Media Association (DIMA).

The research was produced on behalf of DIMA by music consumer research/analyst service Music Watch Inc., based on American music listener surveys conducted in 2023 and 2024. It found that the average Americana fan spends twice as much as the average American music streamer on music — recorded music, live and merchandise — each year ($837 versus $400), characterizing the degree of their activity as “superfan-level.”

Related

Sierra Ferrell, Billy Strings & More Nominated for 2025 Americana Honors & Awards: Full List

Tileyard Education and BMG Production Library Release Four New EPs Showcasing Emerging Son

See Full Page