Pop Mart, purveyor of Labubu , is branching out in the world of creepy pop culture collectibles with a little help from Chucky . The blind box drop arrives September 12, timed to coincide with Halloween season and aiming to bolster the company’s roster of animation-influenced characters. At the recent San Diego Comic-Con, Pop Mart made a splash with the Monsters series Big Into Energy, Skullpanda, and Peach Riot, as well as its latest Star Wars line.

During io9’s preview at SDCC, Emily Brough, Pop Mart’s head of IP licensing in the Americas, talked about the company’s plans leading into Halloween. “We have this amazing product and these amazing characters and then we’re just extending the excitement and innovation to every touchpoint with our fans. We just love doing that and we l

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