Josh Allen recently expanded his endorsement deal with Buffalo-based New Era into an investment stake…in a hat company. While that sounds like your classic athlete-brand partnership, there’s a twist. This partnership is about turning Allen’s walk into the stadium into a lifeline for kids at Buffalo’s Oishei Children’s Hospital.

As noted by The Athletic, Josh Allen wears a one-of-a-kind 9FORTY cap created by patients at Buffalo’s Oishei Children’s Hospital. After the game, he autographs the cap and auctions it off, with all proceeds going to the Patricia Allen Fund. It’s a thoughtful way of blending his game-day tradition with a cause that means so much to the Buffalo community.

The caps normally sell for $34.99 on New Era’s website. But of course, it’s an auction. However, when it came

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