Around 2006, Jakob Nielsen web usability consultant and human–computer interaction researcher, observed a pattern of online community behavior and proposed the 90-9-1 rule, also known as the participation inequality rule, to describe it. It states that 90% of users online are "lurkers," who consume content but rarely contribute, 9% contribute occasionally, and the remaining 1% do the heavy posting.

The small part that chooses to share their thoughts online may feel comfortable doing so for various reasons. One of them is the moral courage that anonymity online offers. It’s no secret that cyberspace provides a blanket of anonymity, which can boost the bravery of social media users.

Psychologists also suggest that people choose to share their thoughts, beliefs, and experiences online to so

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