PARIS — Just nine months after unveiling its first Paris flagship for men, Korean luxury brand Songzio has doubled down on its presence in the French capital with a second stand-alone store dedicated to womenswear.
Located at 10 rue Charlot in the heart of the Marais, the two-level, 1,615-square-foot space sits adjacent to the men’s store and reflects the same architectural codes as conceived by brand creative director Jay Songzio, who also served as the project’s lead architect.
Songzio calls it “stripped classicism,” and the interior follows the raw steel and concrete classic-meets-Brutalist design of the men’s flagship next door. Working with Studio AMV, which has also collaborated with Balmain, Songzio played with brightness and flow, and added wood to his material palette. Curved