UFC CEO Dana White has stepped into the boxing spotlight, playing a major role in this weekend’s mega fight between Canelo Alvarez and Terence Crawford after being officially named the event’s promoter. The showdown also serves as the launchpad for the TKO Boxing League – better known as Zuffa Boxing – White’s long-awaited project set to officially debut in 2026 with backing from Saudi Arabia’s General Entertainment Authority.

While the Muhammad Ali American Boxing Revival Act is still awaiting implementation – which will give the new boxing league a legal framework to operate – Dana White has already outlined his vision for the venture. Ahead of the Canelo-Crawford showdown at Allegiant Stadium in Las Vegas, White appeared in an interview with Vegas PBS , where he discussed how

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