KuCoin has named Adam Scott its Global Brand Ambassador in a deal that will tie a major crypto exchange to one of golf’s best-known players.

According to the company, the agreement runs for a three-year term and is worth an eight-figure sum. The move marks a clear push by a crypto firm into pro sports, and it comes as exchanges chase new audiences beyond trading floors.

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According to reports, Scott turned pro in 2000 and has more than 30 professional wins to his name. He won the Masters Tournament in 2013, reaching World No. 1 in 2014, and has been noted for an unusually long streak of major entries — 97 consecutive major championships at the time of reporting.

Fans saw this as a signal that KuCoin wanted credibility and calm steadiness in a brand face. Industry

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