PHILADELPHIA (WPVI) -- The cost of a daily coffee fix is rising, with experts reporting an average 20% increase compared to this time last year. Shoppers are feeling the pinch, not just in their cups but across grocery aisles.

"The prices are going up, the packaging is getting smaller," said Zara Brown of North Philadelphia.

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Another shopper agrees, "Things have shrunk in quantity, but the prices have increased."

In the Philadelphia region, grocery prices rose 2.4% over the past month, with meat prices jumping 4.7% in that timeframe.

Experts advise shoppers to be strategic.

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"Consumers have a lot of choice in this economy, which is a good thing. And so,

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