It's August. Your inbox is full of OOO replies, Slack pings have slowed to a whisper and if you're lucky, you're halfway through a bottle of overpriced rosé on someone's porch.

But if you're just now starting to think about your Q4 strategy? You're not behind — you're already in trouble.

Q4 isn't just another quarter. It's the Super Bowl of marketing. And while most teams are sleepwalking through summer, this is your chance to take the lead. The ones who win Q4 are laying down the groundwork now. The ones who don't? They're scrambling come October, wondering why their revenue flatlined.

Here's how to avoid becoming a cautionary tale.

Planning ahead isn't a luxury — it's survival

When I started The Go! Agency, I thought being 30 days ahead meant I was being proactive. I had calendars,

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