Partnership with NFL team seems like an unlikely one, but can benefit Toronto's struggling CFL team.

Maple Leaf Sports and Entertainment and the National Football League’s Buffalo Bills are partnering up to “engage Canadian fans and grow the game of football.” Article content

If that sounds a little confusing at first, you are not alone. Article content Article content

The immediate question that pops to mind is why would MLSE, owners of the Canadian Football League’s Toronto Argonauts, a team with a fervent but limited fanbase within the GTA, want to spend money and effort promoting another team in its own market to the potential detriment of its own product?

It’s obvious what the Bills get out of the partnership. They have a brand new 71,608-seat stadium opening next season right

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