Watchmaker Swatch has launched a special edition model in a dig at U.S. President Donald Trump's punitive 39% tariffs against Switzerland.

Dubbed the "WHAT IF...TARIFFS?" model, the watch face switches the position of the three and nine in reference to the 39% U.S. levy imposed on Swiss imports last month.

Retailing for 139 Swiss francs ($174) and launched on Wednesday, the watch is intended as a limited edition product, a company spokesperson told CNBC.

The model, which is only available in Switzerland, was showing as out of stock on the Swiss watchmaker's website Friday.

The spokesperson added that the model was intended as a "positive provocation" to authorities and a firm nudge to the Swiss government to secure a better deal.

"It's in the DNA of Swatch to provoke in a po

See Full Page