Swiss watchmaker Swatch has begun selling a special edition watch with the numbers three and nine reversed on its face in a play on the 39% tariffs President Trump imposed on US imports from Switzerland last month.

The tariffs — among the highest set by Trump worldwide — were met with shock and dismay in Switzerland, a leading producer of high-end watches and other luxury goods.

Costing $175, the watch named “WHAT IF…TARIFFS?” went on sale on Wednesday and is only available in Switzerland, a company spokesperson said on Friday.

The $175 watch named “WHAT IF…TARIFFS?” went on sale on Wednesday and is only available in Switzerland. REUTERS

The spokesperson said the watch was made with a knowing “wink” and sent a wake-up call to the Swiss government, which so far has not managed to s

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