To celebrate its 50th anniversary, skin-care brand La Roche-Posay has teamed up with image architect Law Roach to clear up at least one of these pronunciations. And yes, their names sound very similar.

La Roche-Posay is rolling out its brand-name campaign and, first and foremost, a short film that finally explains how to pronounce its name correctly. The mockumentary stars Roach, and a handful of experts in French and skin care, including scientist and chemist Javon Ford , creator DeAndre Brown , linguist Pierre Crespéau, and dermatologist Dr. Chris Tomassian.

The short film shares every viral mispronunciation of the brand’s name including Law Roach-Posay . Sorry, Roach isn’t the founder but he will show you how to properly pronounce the brand’s name. It’s the mostly serious br

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