• AT&T is partnering with Gigs, a Mobile Virtual Network Enabler, to let companies integrate prepaid services into existing apps and platforms. • Early adopters include fintech companies like Klarna and OnePay, which are adding mobile service to their financial apps. • Unlike most prepaid brands, Gigs-powered services can openly advertise that they run on AT&T’s network.

Carriers are increasingly making it easier for independent companies to launch their own wireless brands. Last year, T-Mobile unveiled “Your Name, Our Wireless,” a program where virtually any business can set up its own carrier, with T-Mobile doing most of the heavy lifting. Now AT&T is taking a similar step, though with a few twists.

Instead of running everything directly, AT&T is working with Gigs, a Mobile Virtual

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