Are craft beer fans ready to take a hike? A brewer at the forefront of the non-alcoholic revolution is betting Canada is ready to get moving. Article content

Athletic Brewing Co. – A U.S.-based brewer of non-alcoholic beverages – is boosting hiking in Canada with a pledge to help development, maintenance and awareness of the Trans Canada Trail. Article content

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People in St. Thomas and Elgin County know the trail. It cuts east-west through the city and county. Our household knows it; our son has hiked it, first from St. John’s, Nfld., to Saint John, N.B., and then from Saint John to Montreal.

Athletic is pledging a loonie for every kilometre logged on the Trans Canada Trail from Sept. 20 to Oct. 19. The goal is for people collectively to hike, bike,

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