New York Attorney General Letitia James today released proposed rules on how social media companies should restrict addictive features on their platforms to protect children’s mental health, as required by the Stop Addictive Feeds Exploitation (SAFE) for Kids Act . The SAFE for Kids Act, championed by Attorney General James, sponsored by Senator Andrew Gounardes and Assemblymember Nily Rozic, and signed into law by Governor Kathy Hochul, requires social media companies to restrict algorithmically personalized feeds, or addictive feeds, and nighttime notifications for users under the age of 18 unless parental consent is granted. Addictive feeds and nighttime notifications are tied to depression, anxiety, eating and sleep disorders, and other mental health issues for children and teenager

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