ALBANY — New York on Monday proposed rules for how it will enforce a ban on social media companies from sending addictive, algorithm-based feeds to young people to keep them online, devouring content — from platforms such as Instagram, Facebook and TikTok.

State Attorney General Letitia James, whose office was assigned to outline the new rules, unveiled a set of proposals designed to enforce parental consent, age assurance and other requirements for social media interaction. The requirements were included in the Stop Addictive Feeds Exploitation for Kids Act, which the State Legislature approved and Gov. Kathy Hochul signed into law in June.

"Children and teenagers are struggling with high rates of anxiety and depression because of addictive features on social media platforms," James s

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