Terence Crawford’s victory over Saúl “Canelo” Álvarez pulled in a sizable audience on Netflix .

The bout, which took place at Allegiant Stadium in Nevada on Sept. 13, drew an average minute audience (AMA) of 36.6 million Live+Same Day viewers, per VideoAmp and Netflix. In Live+1, that number rose to 41.4 million viewers. The U.S. audience alone accounted for 20.3 million viewers in Live+Same Day.

The event peaked at 24 million concurrent streams and reached the number one slot on Netflix in 30 countries, including the U.S., Mexico, the U.K., Australia, Canada, and more.

For comparison, the boxing match between Mike Tyson and Jake Paul in November 2024 — which was Netflix’s first foray into live boxing — pulled in an AMA of 108 million viewers and peaked at 65 million concurrent stre

See Full Page