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Clothing brand John Varvatos is marking a major milestone with a new collection and new recollections about its storied musical past.

The rock and roll-inspired menswear label is celebrating its 25th anniversary with a new “ John Varvatos Anniversary Collection ,” which merges the brand’s downtown New York roots and lived-in aesthetic with reworked materials and silhouettes. The campaign was fittingly shot in various locations across New York City, including at 315 Bowery, the former home of the legendary music club CBGB.

ICONIC PIECE

Ellwood Shearling Coat

$3,998 Buy Now AT JOHN VARVATOS

Hand-distressed and aged

John Varvatos call

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