Interest in cannabis tourism is high among Hawaii travelers, according to newly released data from MMGY Travel Intelligence’s summer edition of its Portrait of American Travelers, the travel industry’s longest-running examination of leisure travel behavior in America.
Some 46% of likely Hawaii travelers are interested in experiencing the intoxicating effects of cannabis while on vacation as compared to 39% of likely U.S leisure travelers, according to the study, which surveyed 4,509 U.S. adults in May.
The easing of the regulatory environment for cannabis is creating more interest in cannabis tourism and its surrounding infrastructure, including cannabis dispensaries, cannabis farm tours, and even some cannabis-friendly vacation rentals. That’s even true in Hawaii, where a regulatory e