A robot that folds your laundry is the kind of idea that sells itself. Just ask Syncere, a five-person startup that secured more than 1,000 preorders for its Lume robot with nothing but a simulated concept video.

That video, which racked up more than four million views on X over the summer, shows a pair of bedside lamps transforming into robotic arms that calmly fold a pile of laundry on the bed. (The video itself does not acknowledge that it’s a computer-generated rendering.) Syncere is taking preorders for $200—or $2,000 to be first in line—with plans to launch next summer.

“The idea is that you just dump your laundry on the bed and then you walk away . . . and when you come back, it’s as if the laundry on the bed magically folded and sorted itself,” CEO Aaron Tan tells Fast Company.

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