Blair highlighted AI’s role in Trustpilot’s content integrity team, which monitors 200,000 daily reviews.

Shares in Trustpilot have surged by 10 per cent after it reported a strong first half of 2025 and the announcement of a £30m share buyback.

Revenue grew 23 per cent to $122.8m (£90m), while bookings increased 19 per cent to $140m.

Adjusted EBITDA [Earnings Before Interest, Taxes, Depreciation and Amortisation] jumped 70 per cent to $18m, lifting margins to 14.6 per cent, and pre-tax profit rose 45 per cent to $3.7m.

Adjusted free cash flow more than doubled to $15m.

Chief executive Adrian Blair said the results reflect both growth and efficiency driven by AI. “Increasingly, our growth is translating into profitability and cash for investors”, he told City AM. Play Video

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