The price of matcha has surged, with sales of the powdered tea up by 86% in the US, according to new research.

The green beverage has gone viral on social media thanks to a trend for sweet colourful drinks made from milk, sometimes called "bright lattes".

As a result, the cost has risen as manufacturers have struggled to keep up with global demand.

Market research firm, NIQ, says retail sales in the US are up 86% from three years ago.

Donald Trump 's tariffs may also be impacting costs in the US, although it is not clear if matcha will be exempt because it's a natural product not grown in significant quantities in America.

President Trump previously made an exception for cork from the European Union .

Image: An iced matcha tea. Pic: AP

China has also raised prices because

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