In today’s fast-paced and digital-first media era, focusing on community and cultural relevancy is key to brands earning their place in the media landscape.

In a conversation presented by The Weber Shandwick Collective, Karen Pugliese, its global president, sat down with Amanda Smith, chief executive officer of Fairchild Media Group, to discuss how brands can find their place among a crowded media ecosystem.

Pugliese shared at the 2025 WWD x FN x Beauty Inc Women in Power summit that her career journey started as a journalist, then transitioned into public relations. Her roles at the company since 2009 have included working in P&L, new business acquisition, chief of staff and chief growth officer. She was appointed global president last December.

Over the course of her career, Puglies

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