Why McDonald's Japan Just Had To Limit How Many Happy Meals Customers Can Buy

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Why McDonald's Japan Just Had To Limit How Many Happy Meals Customers Can Buy By Rolland Judd Sept. 16, 2025 6:36 pm EST

For summer 2025, McDonald's launched a promotional giveaway in Japan featuring Pokémon cards and toys in Happy Meals. While all of us here in the U.S. were celebrating the triumphant return of Snack Wraps , folks young and old in the Land of the Rising Sun were clamoring to get their hands on as many of the children's toys as they could. Because of the chaos over the popular cartoon trinkets, McDonald's announced a new set of rules for its upcoming Happy Meal release.

The new Happy Meals stashed with Sanrio toys — including "My Melody and Kuromi," "Plarail," "Moon Universe Nanchara Kotetsukun," and "Let's Play With Cinnamoroll" meals — are slated for