This Side Hustle Spotlight Q&A features New York City-based entrepreneur Seth Goldstein, 29. Goldstein is co-founder with Steven Rofrano of Ancient Crunch , a company behind the chip brands MASA and Vandy, which launched in 2022. Responses have been edited for length and clarity.

Image Credit: Courtesy of Ancient Crunch

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What was your day job or primary occupation when you started your side hustle?

I was a vice president at a private equity fund focused on fast-growing healthcare businesses .

When did you start your side hustle, and where did you find the inspiration for it?

My co-founder, Steven, made fun of me fo

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