YouTube is introducing a slew of AI-powered tools aimed at lightening creators’ workloads.

During its annual Made On YouTube event, the video platform presented a new AI “creative partner” called Ask Studio, which can give personalized summaries of things like how a video is performing or what commenters are saying.

“Our vision is for Ask Studio to become the ultimate creative partner for every Creator — a trusted companion that Creators turn to first,” YouTube wrote in an announcement. “It’ll provide personalized and actionable strategic insights based on knowledge of you as a Creator, your channel, and how YouTube works.”

The announcement comes as social media companies continue to aggressively lean into the AI boom, throwing AI agents and in-platform chatbots at users while integrati

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