• Fyre Festival founder and CEO Billy McFarland sold the event's branding rights in an eBay auction. • LimeWire, a file-sharing service that was once a hotbed for illegal downloads, won that auction. • LimeWire outbid Ryan Reynolds' ad agency, Maximum Effort, for the rights and paid $245,300.

When Billy McFarland, the founder and CEO of the failed Fyre Festival, said he had auctioned the branding rights to the event on eBay in July, he did not mention who had bought it.

Two months later, the mysterious buyer of the infamous event has finally come forward to claim their purchase.

The file-sharing service company LimeWire said in a statement on Tuesday that it had officially acquired the Fyre Festival brand "after a competitive bidding process" that included Ryan Reynolds' viral ad ag

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