PARIS – Art Basel is partnering with two prominent fashion industry figures to curate public events at its upcoming fair in Paris, as it continues to broaden its reach amid a challenging art market.

The global platform has tapped French journalist and filmmaker Loïc Prigent to curate Oh La La!, its special initiative inviting galleries to present new works at their booths for two days during the event, which is set to run at the Grand Palais from Oct. 24 to 26.

In parallel, British fashion editor Edward Enninful will oversee a full-day strand of Conversations 2025, Art Basel ’s flagship talks program, marking the launch of his new media company EE72.

Taking place at the Petit Palais, across the road from the show venue, the talks will serve as a taster for his exhibition “T

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